Articles

In the world of influencers and content creators, the most valuable asset is the brand itself. Your name, your logo, your slogan—these are the elements your audience recognizes you by, and they are what set you apart from the digital noise.

A registered trademark represents years of work, business reputation, and market position – and provides legal protection for all of these. Yet it can still happen that someone – whether intentionally or out of carelessness – begins using a name, logo, or brand image similar to yours.

Have you ever thought about protecting your unique name or logo, but were held back by the costs? Here is a great opportunity to realize your plans!

Trademark protection creates an exclusive right for the trademark holder over the designation that is the subject of the trademark protection. The trademark holder may also authorize other persons to use the trademark protection.

An international trademark is a form of trademark protection that arises from a procedure conducted with the cooperation of the International Bureau of the World Intellectual Property Organization (WIPO) and can extend to any or all of the member states that have joined the international agreement forming the basis of the organization.